Harte-Hanks is in the consumer cyclical sector and is part of the advertising and marketing services industry. The company CEO is Timothy E. Breen. Harte-Hanks Inc is a multi-channel marketing company. The marketing services offered include agency and digital services, database marketing solutions and business-to-business lead generation, direct mail and contact centers.

Previous Intraday Performance:

The HHS shares had a previous change of 9.97% which opened at 3.38 and closed at 3.20. It moved to an intraday high of 3.38 and a low of 2.70.

SeekingAlpha:  Harte Hanks, Inc. (HHS) Q1 2019 Results – Earnings Call Transcript

Historical Performance:

Over the last five trading days, HHS shares returned -2.74% and in the past 30 trading days it returned -10.61%. Over three months, it changed -2.44%. In one year it has changed -69.67% and within that year its 52-week high was 12.16 and its 52-week low was 2.38. HHS stock is 34.45% above its 52 Week Low.

Our calculations result in a 200 day moving average of 4.98 and a 50 day moving average of 3.63. Right now, HHS stock is trading -35.69% below its 200 day moving average and may not be a great opportunity to buy as it may continue to trend down.

SeekingAlpha:  Harte Hanks, Inc. (HHS) Q1 2019 Results – Earnings Call Transcript


The company has a market cap of $20.1m with 6.3m shares outstanding and a float of 6.3m shares. Trading volume was 26,997 shares and has experienced an average volume of 8,218 shares. Our calculation, using the current average volume and close price, leads me to believe that the liquidity is bad, highly speculative and an investor may want to avoid this stock.


The last annual reported EPS for Harte-Hanks was 2.15 which ended on 31st of December 2018, which according to the previous close, that is a PE of 1.49. Based on 1 analyst estimate, the estimated EPS for the next quarter is -0.77.Historically, the PE high was 1.49 and the PE low was -5.33. HHS stock has set a new PE low record!

The next earnings report will be: 05-21-2019

The growth of the EPS is critical in understanding the current valuation of Harte-Hanks; it is typically displayed as a percentage and called the EPS growth rate, which at this time is hard to estimate, but revenue growth has been -28.10% over the last twelve months.

Indicators Also to Watch:

Based on the latest filings, there is 36.90% of institutional ownership. Short-interest was 12,878, which was 0.21% of shares outstanding. The short-interest ratio or days-to-cover ratio was 3.53. This stock has some short interest, but it might be normal and no need to worry if long the position.

I calculated the beta to be 1.30

Business Wire:  Innovative Solutions & Support, Inc. Announces Second Quarter Fiscal 2019 Financial Results

Fundamental Numbers:

Based on last reported financials, the company’s return on assets is 11.89%, profit margin is -6.15%, price-to-sales is 0.09 and.

Company Score Card:

Results are out of six:
 0  : Growth Expectations Result
 4  : Financial Safety Result
 0  : Past Performance Result
 0  : Valuation Result
 0  : Dividend Safety Result
 1  : Overall Result

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Jake McWilliams
I am an independent trader, analyst and algorithmic trading expert, having worked both for the sell side (brokerage) and the buy side (fund administration). I have been trading professionally for about 20 years. I trade stocks and forex and I play both long and short positions in underlying asset or through options. I have experience with discretionary and fully automated systems (Metatrader and Quantshare).


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