Reeds trades as part of the consumer defensive sector and is part of the non-alcoholic beverages industry. The company CEO is Valentin Stalowir. Reed’s Inc sells Ginger Beer brand. Its Virgil brand is independent, all-natural craft soda brand. The company’s portfolio has sold in over 20,000 retail doors across the natural, specialty, grocery, drug, club and mass channels nationwide.

Previous Intraday Performance:

The REED shares had a previous change of -0.59% which opened at 3.36 and closed at 3.35. It moved to an intraday high of 3.43 and a low of 3.32.

SeekingAlpha:  Reed’s, Inc. (REED) CEO Val Stalowir on Q4 2018 Results – Earnings Call Transcript

Historical Performance:

Over the last five trading days, REED shares returned 4.20% and in the past 30 trading days it returned 28.85%. Over three months, it changed 28.35%. In one year it has changed 55.81% and within that year its 52-week high was 3.95 and its 52-week low was 1.90. REED stock is 76.32% above its 52 Week Low.

Our calculations result in a 200 day moving average of 2.71 and a 50 day moving average of 2.81. Right now, REED stock is trading 23.80% above its 200 day moving average.

SeekingAlpha:  Reed’s, Inc. (REED) CEO Val Stalowir on Q4 2018 Results – Earnings Call Transcript


The company has a market cap of $112.2m with 33.5m shares outstanding and a float of 26.3m shares. Trading volume was 63,782 shares and has experienced an average volume of 165,590 shares. Our calculation, using the current average volume and close price, leads me to believe that the liquidity is bad, highly speculative and an investor may want to avoid this stock.


The last annual reported EPS for Reeds was -0.4 which ended on 31st of December 2018. Based on 1 analyst estimate, the estimated EPS for the next quarter is -0.08.

The next earnings report will be: 05-07-2019

The growth of the EPS is critical in understanding the current valuation of Reeds; it is usually expressed as a percentage and is then referred to as the EPS growth rate, which at this time is hard to estimate, but revenue growth has been -41.10% over the last twelve months.

Indicators Also to Watch:

Based on the latest filings, there is 13.10% of institutional ownership. Short-interest was 676,951, which was 2.02% of shares outstanding. The short-interest ratio or days-to-cover ratio was 3.35. This stock has some short interest, but it might be normal and no need to worry if long the position.

I calculated the beta to be 1.06

SeekingAlpha:  Playa Hotels & Resorts 2018 Q4 – Results – Earnings Call Slides

Fundamental Numbers:

Based on last reported financials, the company’s return on assets is -57.51%, profit margin is -26.16%, price-to-sales is 3.41 and price-to-book is 133.04.

Company Score Card:

Results are out of six:
 1  : Growth Expectations Result
 1  : Financial Safety Result
 0  : Past Performance Result
 0  : Valuation Result
 0  : Dividend Safety Result
 0  : Overall Result

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Jake McWilliams
I am an independent trader, analyst and algorithmic trading expert, having worked both for the sell side (brokerage) and the buy side (fund administration). I have been trading professionally for about 20 years. I trade stocks and forex and I play both long and short positions in underlying asset or through options. I have experience with discretionary and fully automated systems (Metatrader and Quantshare).


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