Purple Innovation trades as part of the consumer cyclical sector and trades as part of the manufacturing apparel and furniture industry. The company CEO is Joseph Megibow. Purple Innovation Inc designs, manufactures and sells a range of comfort technology offerings, including mattresses, a pillow, cushions, sheets, bed platforms and other products.



Previous Intraday Performance:

The PRPL shares had a previous change of -1.34% which opened at 5.22 and closed at 5.15. It moved to an intraday high of 5.19 and a low of 5.15.

SeekingAlpha:  Purple Innovation: A Rising Digitally-Native Brand Unicorn Hiding In Plain Sight

Historical Performance:

Over the last five trading days, PRPL shares returned 0.00% and in the past 30 trading days it returned -9.65%. Over three months, it changed -12.12%. In one year it has changed -35.79% and within that year its

52-week high was 10.75 and its 52-week low was 4.20. PRPL stock is 22.62% above its 52 Week Low.

Our calculations result in a 200 day moving average of 5.93 and a 50 day moving average of 5.36. Right now, PRPL stock is trading -13.18% below its 200 day moving average and may not be a great opportunity to buy as it may continue to trend down.

SeekingAlpha:  Purple Innovation: A Rising Digitally-Native Brand Unicorn Hiding In Plain Sight

Liquidity:

The company has a market cap of $277.1m with 53.8m shares outstanding and a float of 53.7m shares. Trading volume was 1,988 shares and has experienced an average volume of 10,057 shares. Our calculation, using the current average volume and close price, leads me to believe that the liquidity is bad, highly speculative and an investor may want to avoid this stock.

Earnings:

The last annual reported EPS for Purple Innovation was -0.46 which ended on 31st of December 2018. Based on 1 analyst estimate, the estimated EPS for the next quarter is -0.81.

The next earnings report will be: 05-13-2019

The growth of the EPS is critical in understanding the current valuation of Purple Innovation; the EPS growth rate, as it is usually called, is typically displayed as a percentage, which at this time is hard to estimate, but revenue growth has been 44.70% over the last twelve months.



Indicators Also to Watch:

Based on the latest filings, there is 0.20% of insider ownership and 16.10% of institutional ownership.

I calculated the beta to be -0.21

SeekingAlpha:  Tracking Chase Coleman’s Tiger Global Portfolio – Q4 2018 Update

Fundamental Numbers:

Based on last reported financials, the company’s return on assets is -7.90%, profit margin is -7.12%, price-to-sales is 1.25 and price-to-book is 982.58.

Company Score Card:

Results are out of six:
 1  : Growth Expectations Result
 1  : Financial Safety Result
 0  : Past Performance Result
 0  : Valuation Result
 0  : Dividend Safety Result
 0  : Overall Result

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Jake McWilliams
I am an independent trader, analyst and algorithmic trading expert, having worked both for the sell side (brokerage) and the buy side (fund administration). I have been trading professionally for about 20 years. I trade stocks and forex and I play both long and short positions in underlying asset or through options. I have experience with discretionary and fully automated systems (Metatrader and Quantshare).

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