EPS growth is an important number as it indicates the future prospects of Purple Innovation. It is usually expressed as a percentage and is then referred to as the EPS growth rate, which at this time is hard to estimate, but revenue growth has been 75.00 % over the last twelve months. EPS growth is a vital measure of execution of the strategy for Purple Innovation since it indicates how well the business is allocating resources to benefit shareholders.



Purple Innovation trades as part of the manufacturing apparel and furniture industry and trades as part of the consumer cyclical sector. The company CEO is Terry V. Pearce. Purple Innovation Inc designs, manufactures and sells a range of comfort technology offerings, including mattresses, a pillow, cushions, sheets, bed platforms and other products.

Previous Intraday Performance:

The PRPL shares had a previous change of -2.94% which opened at 5.44 and closed at 5.29. It moved to an intraday high of 5.63 and a low of 5.08.

PR Newswire:  Purple Innovation, Inc. Appoints Joe Megibow as Chief Executive Officer

Historical Performance:

Over the last five trading days, PRPL shares returned 0.00% and in the past 30 trading days it returned -4.17%. Over three months, it changed -32.01%. In one year it has changed -43.42% and within that year its 52-week high was 13.90 and its 52-week low was 5.04. PRPL stock is 4.96% above its 52 Week Low.

Our calculations result in a 200 day moving average of 8.31 and a 50 day moving average of 5.74. Right now, PRPL stock is trading -36.32% below its 200 day moving average and may not be a great opportunity to buy as it may continue to trend down.

PR Newswire:  Purple Innovation, Inc. Appoints Joe Megibow as Chief Executive Officer

Liquidity:

The company has a market cap of $284.6m with 53.8m shares outstanding and a float of 53.7m shares. Trading volume was 98,992 shares and has experienced an average volume of 26,297 shares. Our calculation, using the current average volume and close price, leads me to believe that the liquidity is bad, highly speculative and an investor may want to avoid this stock.

Earnings:

The last annual reported EPS for Purple Innovation was 0.27 which ended on 31st of December 2017, which according to the previous close, that is a PE of 19.59. Based on 1 analyst estimate, the estimated EPS for the next quarter is -0.02.Historically, the PE high was 19.59 and the PE low was -20.35. PRPL stock has set a new PE low record!

Below was the last reported quarterly earnings per share:
06-30-2018:  -0.09
03-31-2018:  -0.17
12-31-2017:  0
09-30-2017:  0



Indicators Also to Watch:

Based on the latest filings, there is 0.20% of insider ownership and 13.70% of institutional ownership. Short-interest was 703,372, which was 1.31% of shares outstanding. The short-interest ratio or days-to-cover ratio was 36.98. This stock has some short interest, but it might be normal and no need to worry if long the position.

I calculated the beta to be -0.19

Business Wire:  INVESTOR ALERT: Kirby McInerney LLP Reminds Investors That a Class Action Lawsuit Has Been Filed Against Pinduoduo, Inc. and Encourages Investors to Contact the Firm Before October 22

Fundamental Numbers:

Based on last reported financials, the company’s return on equity is -96.24%, return on assets is -2.63%, profit margin is -6.30%, price-to-sales is 2.15 and price-to-book is 218.61.

Company Score Card:

Results are out of six:
 5  : Growth Expectations Result
 4  : Financial Safety Result
 0  : Past Performance Result
 0  : Valuation Result
 0  : Dividend Safety Result
 2  : Overall Result

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Jake McWilliams
I am an independent trader, analyst and algorithmic trading expert, having worked both for the sell side (brokerage) and the buy side (fund administration). I have been trading professionally for about 20 years. I trade stocks and forex and I play both long and short positions in underlying asset or through options. I have experience with discretionary and fully automated systems (Metatrader and Quantshare).

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